The freelancing movement has brought us a new brand of freedom. With just our laptop and a stable Internet connection, we can now work from anywhere in the world. Assuming you have a steady inflow of clients.
But the worse has happened! Ever experienced losing your major client? The one client that pays you three times more than your next five paying clients combined. What's worst, it's a source of consistent cash flow for the past three years.
Unless you areKylie Jenner, this will put your budget out of whack. It will limit your lifestyle choices and the continuity of your wanderlust.
It brings me to the ultimate question. What do we do when we lose our biggest freelancing clients?
Pick Yourself Up After Your Anguish AS FAST AS POSSIBLE
First of all, it's ok to embrace the sadness. You might feel like staying sedentary at home wallowing on your latest Netflix binge. But know that losing your client might not be necessarily your fault.
Clients come and go. It may be due to budget constraints or they simply hired you for the end of a long-term project. You don't have to feel bad about yourself. It's just normal.
For what it's worth, give it a day or so. Try having a mental break. Maybe do some activities like yoga orspring cleaning. Anything that can put your heart and mind at peace. You can even try this basic 3-minute meditation exercise:
You have to move on. And the faster you can heal, the more actions you can do to get back at your feet.
After the emotional turmoil set aside, it's time to check yourself objectively. Do you have something that you would have improved? Do you have communication problems with your client? Did you submit some subpar work?
If you are on good terms, you can even ask your clients for feedback. This can be humbling, but these experiences will be fruitful lessons for your clients in the future.
Be Creative: Find New Clients and Referrals or Offer New Services to Your Existing Clients.
Now, you're done with all this evaluation and emotional stress. You need to solve this problem head-on. It's time to go into the battlefield once again and find new clients.
Tap your immediate network like your friends or your happy clients for referrals. Try writing to them through email and you'll never know who you'll be getting. If you parted with your client in good terms, you can even ask them for recommendations.
Another creative way to monetize your existing clients is new services. For example, if you write for the content of the website collaterals, you can also offer blogging services after it's completion. With this, you can have another source income from the loyal people who are already getting your services.
The bottom line is thinking about ways to help them further and offer it to them. More income and more value for both parties. Win-win!
For sure, you will have more downtime with your biggest client gone. While finding more clients, you can use the free time to hone your craft. This might be the time to go through the Udemy courses you hoarded.
If you have a website, it might be time to revamp it. You can also update your social media accounts more often.
On a spiritual level, this might be a good opportunity to find a better purpose. For all you know, that unfortunate free time might be the gateway to pursuing your personal projects in the long run.
This might be your needed break. You'll never know. The downtime can be essential for your success in the future.
For what it's worth, don't panic. The lost clients will surely be replaced. You might even just laugh at it in the future. Good luck!
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