In today's world, every businessperson, professional, and freelancer needs an online presence to showcase his or her personal brand. It's the avenue to prove to the world that you are competent and you can ultimately be trusted.
One medium is a website. But the problem with this is you need people to find you. I mean with all the websites in the world, why would they click yours. Heck, are you even visible in Google?
With this problem, Search Engine Optimization or SEO is an emerging career. In layman's terms, these are techniques and optimizations so that the search engine can find and show you when people look for information relevant to your craft.
Honestly, I can't explain the whole process in this single article. I don't even understand most of it myself. But as a newbie like me, if there's one easy thing that you can do right now for arguably more traffic, it's optimizing your title tag.
If you don't have any idea what it is, watch this short video for more:
What is a Title Tag?
A title is tag is the blue text above the entry in the specific search results. And the meta description is this the description below it. The combination of both is called metadata. If you didn't understand what I just said, just look at this example:
A title tag is important because it's the HTML code that Google sees as the name of your page. They have an algorithm to understand what the site is all about. Actually, it's a ranking signal. So if you don't have a title tag, Google might have a hard time grasping what your site is all about.
Even if we are not blessed with the know-how of SEO, here is how you can optimize your title tag now.
Make It Descriptive to the Targeted Client
For one page to rank, there are many factors. And having a good title tag is one. Aside from the "crawling" that happens, the more clicks you get from your reader (assuming they don't leave immediately or bounce back), the more points you get for ranking.
Therefore, you should make your title page pleasing to the eyes for them to click. Put yourself in the customer’s shoes.
Using the same example above, let's say you are an Overseas Filipino worker in Australia who wants to send money to your family. What would you want to see?
Obviously, you want to see that the webpage sends money from Australia to the Philippines. You want to know that it's secure and fast. And you want to get the most from your buck with higher Forex rates.
The title captured the crucial things important for their market.
Now, we should find words or phrases that are related to our business. Think to yourself, if I was my target market, what keywords do I search in Google to find me?
Keyword research is a whole new topic altogether. You can use tools to check the value of the keyword you are targeting, what keywords your competitors are using, and the competition to rank in them.
Basically, you need to focus on ranking on those keywords and include it in your title tag if possible.
Check out this link to get more idea on this. Or you can try this udemy course for a more in-depth and guided process.
Make it Appealing and Enticing
Now that you have your keywords, it's time to make it appealing. Remember, you should not bombard your title tag and meta description with the keywords repeatedly. You will get negative points for it.
If you tried to cheat the system and want to rank for the keyword let say "Thai restaurants in Maginhawa",
Putting four "Thai restaurants in Maginhawa, Thai restaurants in Maginhawa, Thai restaurants in Maginhawa, Thai restaurants in Maginhawa" in your title tag and meta description just doesn't make sense.
You should include the keywords but make it appealing to the reader. You have to write for humans, not for the algorithm. Incorporate the keywords, but make sure that it reads well when your customers find it.
You can go a bit further by adding action words in your title tag. For example, if you're a “Learn from the best” or “Get the best deals”. Use your creativity.
How to Change Your Title Tag and Meta description
If you're using Wordpress, it's easy to change the title tag and meta description. Just search for the plug-in called Yoast SEO and activate it. There are two types of front pages that you can have: A static page (homepage that doesn't change) and a dynamic page (homepage that changes based on your latest posts).
For the static page, just go to pages tab and click "edit" for the front page of your website. (I currently don't have a static page, but it works the same way.)
Scroll down and click, edit snippet.
Afterward, you can now write your preferred title tag and meta description.
For those with Dynamic Pages (e.g. page that changes with your latest blog posts), here are the steps.
Go to the Yoast SEO and choose the "search appearance" option.
Go to the General Tab and you can write your Title Tag and Meta description afterward.
It would take trial and error to find the best combination for you. Also, if your site has been up for quite some time already, the changes you implemented might take some time before it shows the new version. So be patient.
I hope this article helped you get more viewers and customers! Good luck!
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